Converting Analytics into Blog Visitors
Is converting analytics into blog visitors really a thing? Can you really do that?
I have heard one too many bloggers say that they do not understand analytics. I totally get it. Analytics across Google, Facebook, Pinterest, Instagram, and Twitter are just a bunch of numbers, percentages, and charts. If you know me, you know I hate numbers. The hardest part about getting a degree in business administration was having to take all those maths. I mean, really. Maths? Ew.
But, I LOVE running analytics. It’s something that I do once a month for some of my clients. The reason why I love analytics so much is because when you really take the time to dive into analytics, you can figure out how you are performing on that particular platform, and you can achieve converting analytics into blog visitors. But, before you begin, you have to understand how to read them.
Here is a quick rundown of the analytics I take a look at. Afterwards, download the free guide to learn how to convert analytics into blog visitors.
If you do not have google analytics set up for your blog, do you really even have a blog? No, but really. Google analytics is important to have, because when you are applying for affiliate and influencer programs, and cold calling brands, they will want to know what your website stats look like. Google offers a beginners class on how to read their digital analytics. I would recommend every serious blogger complete the free course in order to understand analytics better. Here are the basics that will get you started if you are not too sure on WHERE to start.
Google Analytics will let you know, in real-time, how many visitors you have on your website as well as the exact page they are looking at, how they got there, and their physical location.
For the previous day, week, month, or longer. Analytics will tell you how many times your website has been viewed. It will break down the percentage of new and returning users. It also lets you know where they are from, what they are interested in, the average amount of time a user stayed on your site, and what device they are using.
How did these users get to your website? Was it via social media, a quick Google search, or a link on someone else’s website? The acquisition tab will tell you all of that and more such as organic clicks, cost per clicks, paid searches, or other.
When you are in the advertising/marketing field like I am, the best way to engage with your client’s clients is to understand how they work. What do they like? The behavior tab will tell you how engaged visitors were on your site. Did they look and once thing and bounce? (hence, bounce rate, LOL). Where did they begin, and end? Everything you need to know about user behavior is here.
Google Search Console
Google Search Console can be a doozy. But, I oftentimes look at it because when I know how I am ranking in the search results, I know how to tailor that to succeed in converting analytics into blog visitors. Search console is where you monitor the performance of your site, check redirects, and index content.
What do I use search console for? Well, I use the search analytics to tell me how much traffic I get from a search. It shows me the number of clicks to my site, the impressions, click through rate, and position on Google. The BEST part of it all, though? The queries.
Queries are exactly what users are searching in order for YOUR website to pop up. Cool, right? Queries help me decide if the content that I am writing is relevant to my niche. In other words, “is what I’m trying to put out, seen by the right people?”
On to the next.
If you do not already look into the analytics on your brand of blog’s Facebook page, you need to start. When converting analytics into blog visitors, Facebook is a good place to go. To get you familiar with it, here is the breakdown:
Overview – How your page is doing
Likes – Where your likes came from
Reach – What your reach is & what factors affected it
Page Views – Who viewed which section of your page
Actions on Page – What people did ON your page
Posts – How well your posts are performing
Events – How successful your event pages are
Videos – How well your videos are performing
People – Who liked, saw or engaged with your page
Messages – How well you responded via Messenger
How do I get there? Well, the “Insights” tab next to the “Notifications” tab will tell you everything you need to know!
For me, Instagram analytics are the easiest to follow. However, not everyone uses the built-in analytics option for their business account on Instagram. Some do not even have an Instagram business account for their brand or blog page. It’s all a matter of preference. There are a number of tools online outside of the native Instagram analytics tool, like Hootsuite, Iconosqure, and an app called Planoly, that will help track numbers for you.
To make things simple, I currently use Instagram analytics for one thing, and it has definitely proven to be successful. I look at the most popular time that my followers are engaging and I save my photos until then. The times vary by day, but I do not blindly post. If I do, my engagement and reach decrease drastically.
Pinterest is still a mystery to a lot of people. It was also a mystery for me up until recently when I began employing new tactics to get more visitors to my blog. Now, Pinterest is my number one traffic referral. It wasn’t until then that I began to look into the analytic side of Pinterest.
To be able to have access to analytics on Pinterest, you must first switch your regular account to a “Pinterest for Business” account. The only steps needed are to confirm your website and add a “pin it” button on your website.
Once you have done that, you will be able to see:
- Top pin impressions, clicks, repins, and likes
- Board with the highest pin impressions, etc.
- Average daily impressions
- Average daily viewers
When I began implementing a new system to pinning, my average weekly viewers went up 1,277.50% within two weeks. I know that because I monitor my analytics on a regular basis.
Twitter analytics work for me much like Instagram does. It tells me the best time I should be tweeting. The hard part is though, is that Twitter feeds are fast-moving. Tweet, after tweet, after tweet. My tweets about my new blog posts are constantly being lost and forgotten. SO, I use more than one optimal time to tweet about a new post. I also know the behavior of my audience. I know their gender, age, locations, their likes, and their dislikes, and education level.
Ready To Get Started Converting Analytics Into Blog Visitors?
Now that you have a complete rundown on the analytics that I run for my blog, you can get started on converting analytics into blog visitors. To get motivated and moving, sign up for the email list below to receive the FREE Guide to Converting Analytics Into Blog Visitors.
Also, if you want access to multiple templates and worksheets that will help you boss up in the new year, head on over to my facebook group where I will be dropping new freebies weekly, along with advice on how to monetize your blog, turn it into a business, and connect with brands!