How to Make Money Blogging
The Building Blocks of Monetization
- Affiliate marketing
- Selling your own products/services
- Ad networks
- Creating multiple streams of income
Step 1: Switch to self-hosting
This goes without saying, but there are still bloggers who do not self-host. What does it mean to self-host? Simply put, self-hosting is the paid version of your blogging platform like WordPress. Your blog is set up on a server, you have a custom domain name, and you own all of the content on your blog.
However, the free versions have many disadvantages. Yes, you get to start a blog for free, but if you ever plan on selling your own products/services, or making money in any kind of capacity, you should switch to self-hosting.
Disadvantages of free hosting
- Limited customization – Limited templates/themes, and access to plug-ins
- No chance to monetize with ad programs like Google AdSense
- No control over Ad display on your blog
- It’s less professional
- Less chance for SEO
- You do not own the content on your blog
Step 2: Establish a blog plan
- An ideal target audience
- A summary of what your blog is about/blog identity
- A weekly, monthly, or quarterly content schedule
- A strategy for growth/traffic
- A system for tracking metrics (the success of your blog)
- A plan for SEO
Step 3: Establish a social media plan
Step 4: Grow a community
- stay active & consistent on social media
- boost your press so that you become an expert in your field
- create a Facebook fan page or private group
- host weekly or monthly Twitter Chats
- post on Youtube
- etc. etc. etc.
The options are endless. What is going to fit best with your audience, and what can you do to build that community?
Step 5: Learn the basics of digital marketing
Keep in mind, the way you go about monetizing your blog will look different than the next person. If you follow these 5 building blocks to learn how to make money blogging, you will set yourself up on a path to success. However, that path will consist of determination, effort, and hard work. Those who are willing to put in the work, are sure to see results!