How to Master Pinterest for Beginners
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I’ve been on Pinterest since 2011. Up until a few months ago, I thought Pinterest was simply a social media site for me to get fashion, home, and food inspiration. While that may still be true for myself and for others, Pinterest is MUCH more than that. Pinterest has a smart algorithm, is the secret spot for SEO, and is the #1 source of traffic to my blog! Want to know what’s even more interesting? I went from 1,232 viewers to 52,553 viewers in ONE MONTH! How did I do that? Keep reading to find out how to master Pinterest for beginners.
Many bloggers are aware that there are secrets to Pinterest that will help them create viral pins. However, for some, it still seems to be a mystery. In just a few steps, you too will be able to master Pinterest and skyrocket your views.
Whether you already have a Pinterest account or not, you can get started with just a few easy steps.
The first thing you need to do if you haven’t already is to switch your personal Pinterest account to a Pinterest business account. The benefits of having a Pinterest business account include having access to:
- Pinterest analytics
- Rich Pins
- Promoted Pins
In order to switch your Pinterest account to a business account, you need to follow these steps
- Log-in to your Pinterest account
- Go to business.pinterest.com. Once there, click, “convert your existing account.”
- If you are a blogger, your business type will be “Professional.”
- Fill out or update your profile information.
- Accept terms and click “convert account.”
What’s next? Now that you have your Pinterest business account set up, it’s time to set up your rich pins.
What are rich pins?
Rich pins are Pinterest pins that have your name and icon displayed under pin images. It helps direct the pins back to your website! It is an easy 3-step process for WordPress sites.
- Install the “Yoast” SEO Plugin. The Yoast plugin adds certain meta tags for you that Pinterest requires. Go to the Yoast “features” tab. Make sure the “advanced settings pages” is enabled.
- Visit the “Rich Pin” Validator. Go to Pinterest rich pin validator and plug in the link to any blog post on your site. Validate it.
- Apply! After it validates, it should say “your pin’s been validated.” Click, “apply now.” You will then see another window asking you to apply again. Click it, and you are good to go.
There are many different ways to get creative and create pins. Here are a few tips to remember when creating pins:
- Create tall, vertical images. The preferred image aspect ratio is 2:3 to 1:3.5. The minimum width of a pin is 600 pixels and the maximum is 735 pixels. (I use 735 pixels x 1000 pixels.)
- Use high-resolution, professional-quality photos.
- Do not include too much text. Incorporate the text into the image and use overlays.
- Make sure your text is easy to read on mobile.
Join Group Boards
Group boards are beneficial because they help give your pins more exposure and more traffic to your website.
The way they work is simple. When you become a contributor to a group board, you, as well as anyone else who follows the board will see every pin that is added. For example, if the owner of the group board has 10K followers on Pinterest, and YOU pin to their group board, those 10K followers will also see your pin.
However, you cannot simply click a button and you’re a part of the group board. *womp womp.*
You have to ask the owner of the group board to join. Normally, there will be directions in the board description. Most of the time, it involves following the board owner on Pinterest, repining their images, and then messaging them to let them know you completed the task. The first profile picture shown is the owner of the group board.
There are multiple ways to find a group board. You can either use sites like Pin Groupie or find your favorite bloggers on Pinterest. If they belong to any group boards, take a look at them and see if they would also be a good fit for you. If you are members of Facebook groups, ask the group if they have any suggestions for group boards within your niche.
Use Third-Party Apps
I use Tailwind and Boardbooster in conjunction with each other, because they both offer features that the other platform does not have. Tailwind gives me control over exactly what I am pinning and when. Their analytics are a lot more in depth than Boardbooster. However, Boardbooster does ALL of the legwork for me when I do not have spare time.
Tailwind is a Pinterest scheduling app that does a lot more than just scheduling pins. It is a Pinterest marketing tool that is perfect for helping guide Pinterest for beginners.
When you sign up for Tailwind and connect your Pinterest account, you will then be able to schedule all of your pins to separate boards simultaneously, join tailwind tribes (which are much like group boards), and view your Pinterest analytics.
Get your first month free here.
I currently pay $15/month.
The trick that I use to fill up my time slots is to find a favorite board from someone else, and schedule those pins. I would recommend setting aside an hour a month and schedule your pins for the entire month. The standard amount of slots are 4-5 pins per day. Once your free trial is over, you will be able to schedule more pins.
Boardbooster is my favorite because it does all of the pinning for me! Right now, boardbooster is pinning over 100 pins a day to my designated boards. Pinning a lot is beneficial because it keeps your profile “fresh” and helps boost your rankings in the smart feed. The rule of thumb is to post 80% of others content, and 20% of yours.
- Schedule pins
- Clean up boards & delete duplicate & under-performing pins
- See best time to pin, and group board performance
There are three campaign options. Random, Pin Sourcing, and Scheduled. These campaigns, whichever you choose, will automatically add pins to your designated boards for you.
The scheduler will use pin sourcing campaigns to add pins to your board. Or, the scheduler will create a “secret board” to your profile. Anything you pin can be added to that secret board and will be scheduled to your public board at optimal times.
The looping feature is designated to keep your pins and old content “fresh.” The loop will repin old pins to the top of your board. It is an automated process.
Ready to get started?
Included to help you dominate your 2018 on Pinterest, I have included a free mini “Perfect Pinterest Planner!”
The planner includes:
- The Anatomy of a Perfect Pin
- Pinterest Prepared Checklist
- Pinterest Stats Tracking Sheet
- Content Planner
- Perfect Pinterest Tips
Download it below