Are you ready to pitch to brands for holiday campaigns?
If you’re anything like me, then you hate premature holiday decorating. We’re only halfway through October, but the Christmas trees are already decorated and lit in every store you walk in. It’s annoying to say the least, but you know what’s NOT annoying? Getting your sh* together and preparing to pitch to brands for holiday campaigns!
As some of you may know, I work on influencer marketing campaigns for national/international brands & retailers. Now is the time that we are finalizing holiday campaigns, deciding what influencers we want to work with, and so forth. I think that this is a great indication of what other agencies and brands are doing as well. That’s why I’m here to help you all with some tips to know before you pitch to brands for the holidays!
Any brand campaigns that were ran for Halloween are basically wrapping up now. Next up are Thanksgiving, Christmas, and New Years. NOW is the time to start sending out your pitches to your ideal brands and agencies. Take a couple of days this week to research the brands that you want to work with this holiday season, then start gathering the ACCURATE contact information needed to email your pitch. The best time of week to email your pitches are Monday mornings. Don’t wait until Friday, because then you risk having your email looked over.
Some agencies like mine, use influencer platforms like TapInfluence to shift through influencer profiles. If you aren’t a part of any, then definitely look into signing up this week as well.
Update Your Media Kit
Stay on top of the game by making sure your media kit is up to date with new, HIGH-QUALITY photos, blog stats, and social stats. Are you a micro-influencer? Don’t worry, many brands work with micro and mega influencers alike, so don’t shy away from that!
Expert Tip: Most influencers that have a lower amount of followers, usually have a higher engagement rate with their followers. Focus on your strong points, and what you can offer beyond just “numbers.”
If you are a mom blogger and you’ve taken family photos last holiday season, include those photos in your media kit. If you are a food blogger, and you created a holiday dish that was a hit, then include links, stats, and photos from that post. Don’t be afraid to show the brand how well suited you are for holiday campaigns.
Also, include in your media kit a rate card. It will be easier for marketers/PR people if they know off-hand how much you are wanting to charge for a blog post, social post, or both. Don’t forget to add in your payment terms such as net-30, 60, or 90.
Create a pitch template, then modify for each brand
You’ll save yourself a lot of time and anxiety if you draft a pitch template.
This template will include the basic information that you want to include in the email that you will be sending to the brands and agencies. Start off with a few brief sentences about yourself and your online personality. That will be the information that does not change. The only thing that you will need to do is adjust each pitch to fit the brand, your ideas for working with them, and how you can fulfill their needs.
It’s very easy to fall into the typical holiday trends that we see every single year. We KNOW pumpkin spice flavored beverages and desserts are all the rage. Why not be innovative and introduce a delicious apple cider dessert instead?
For example, November is #NoShaveNovember. Why not reach out to a razor brand and write a blog post about why we should ditch No Shave November?
When you are innovative, you are giving brands a reason to specifically choose you over the hordes of influencers that are creating the same ‘ole content year in and year out. For inspiration, visit National Day Calendar to view a list of upcoming traditional or quirky holidays to help pitch a new idea to a brand.
Throughout this process, keep in mind that each holiday campaign will be for different reasons. One brand may want to raise awareness for holiday sales that will be taking place, some will want to drive online sales, and others may just want to promote a special holiday item.
When you reach out to the brand, if possible, know their background and what campaigns they have done in the past.
Always use correct grammar and punctuation. I can’t begin to explain how much harder the lives of marketing/PR people bloggers are when they have to edit EVERYTHING that is sent to them. Do your part to make their lives easier.
In conclusion, take the time out this week to work on this list on how to pitch to brand for holiday campaigns. The sooner you start, the better. Let’s stay booked and busy this season and finish out the fourth quarter strong!
For more tips on how to pitch, check out Pitch Perfect: How to Pitch to Media & Publications.