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How to Gain 500 Email Subscribers in 30 Days

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I'm Brittany bright

 

How to Gain 500 Email Subscribers in 30 Days

At the end of November 2017, I made the transition from being just a mommy blogger, to also blogging about… well… blogging.

I decided to make this transition because of my current profession in advertising. Although I have the education and experience in digital marketing, as well as blogging, I do not get to do much blogging at work. Because blogging is my passion, I decided to combine my skills in PR, marketing, and blogging, to help other bloggers make the transition from blogger to entrepreneur.

After this realization, I knew I needed to grow my email list. If you would like to know how I gained over 500 email subscribers in just one month, and how I continue to grow, then follow along!

Know your target audience

In my opinion, this was the most important step in me gaining so many email subscribers in such a short amount of time.

When I first began my blog, I set up an email list for my readers to sign up. I did not utilize it as much as I should have, nor was I getting many sign-ups. The problem was that I had a general audience, but they were reading different sections of my blog. There was no way of me knowing WHO was interested in WHAT topic.

Once I narrowed my target audience down to other bloggers, I knew that they were who I was going to be encouraging to sign up for my email list.

But, how do I get them to sign up?

Offer something valuable, for free

Because I also blog about blogging, it is easy to think of “freebies” to offer in exchange for an email subscription. This is also one of the most popular ways bloggers get their readers to sign up for their email list.

A few suggestions include:

  • Guides
  • E-Books
  • Printables
  • Spreadsheets
  • Free courses/trainings
  • Video tutorials

However, when it comes to running an online business, it is important to not give away too much free information up front. You should be offering only 20%, and selling the other 80%.

Ask your audience a question, then provide the answer to that question via email

After you have established who your target audience is, think of their interests. What do they typically have questions and concerns about, and do you have the answer to them? If so, offer to give them the answer via email.

My very first question back when I began building my email list was, “Hey! I just pitched to two popular publications! If you want to know some PR tips on how I did this, give me your email!” Much to my surprise, I received over 300 emails within 24 hours.

This method has mainly been successful for me, because not only am I answering their question, but I am also giving them incentives to continue receiving emails from me.

For example, I always leave my subscribers with valuable advice, or the promise to offer more advice in the future.

Promote in groups

If I had to take a wild guess (because I’ve been too busy to actually run analytics), I would say that about 90% of my email subscriptions have come from me being active in Facebook groups.

There are certain guidelines when it comes to posting on the wall in groups, so before you do so, make sure you have permission.

When the opportunity presents itself, ask your question, and have members leave you their email.

One important thing to remember is that not everyone’s target audience is other bloggers. Therefore, be on the lookout for groups that are in your niche. I am a part of a popular Boy Mom Facebook group. The admins allow bloggers to self-promote on the wall. If I were to create an email list dedicated to mothers, I would promote myself there.

Run Facebook ads

If you are having a difficult time getting email sign-ups via Facebook groups or through opt-in forms on your blog, try running a few Facebook ads.

Running online advertisements will put your free products on display for a larger audience to see. If you are tight on money, set a budget of $10-$20, over the course of a few days and measure your results when the promotion ends.

Do not be afraid to try! You never know what success may come from running Facebook ads.

Use email addresses provided in your comment section

Wait… there are email addresses in my comment section? Where? On my blog? Seriously?

YASSS, Sis!

When other people leave comments on your blog, they are more than likely required to leave an email address. If someone is leaving a comment, 9 times out 10 they are interested in what you wrote about. When you are approving comments, you will see their email address listed.

So guess what?

They MAY be interested in receiving emails from you.

BUT WAIT! Do NOT add them to your email list, and start sending unwarranted emails their way.

There is a strategy involved that you must follow. Before you involuntarily sign them up to receive emails from you, send a test email. This method may not work for everyone, but it helped me reach the 1000 mark for my mailing list.

A test email will be along the lines of,

“Hey, *insert name.* You recently left a comment on my blog within the last *3* months. I am emailing you today to send you a free *guide* as a thank you!

This is a commitment-free gift from me, to you. If you wish to receive more emails like this in the future, here is a link to sign-up! If you do not wish to receive emails from me, disregard this email. You will not receive any more from me.

Once again, thank you for taking the time out to engage with my blog, and I hope that you enjoy your free gift!”

The worst the receiver can do is not sign-up. However, you have given them a direct link to sign-up to your email list as well as an incentive.

Round-Up

In conclusion, having an email list with a substantial amount of email subscribers is the beginning stages of running successful email marketing campaigns, as well as showing brands how plugged in your are with your audience. These steps are not definitive, but nonetheless helpful enough to get you started!

  1. Aditi | Raising World Children Magazine

    January 31st, 2018 at 6:56 am

    The email to email ids we already have was a great idea ! I have been wondering if there was a way I could use that .. 🙂 Thanks for sharing …

  2. Ayanna @ 21FlavorsofSplendor

    January 31st, 2018 at 7:32 am

    These are great tips! I love the idea of asking my readers questions. I will have to do that soon.

  3. R. Alexandria

    January 31st, 2018 at 9:09 am

    As a semi-new blogger/Vlogger, this was really helpful.

  4. January 31st, 2018 at 9:29 am

    This post was really helpful, I’m subscribing because I need help with that area on my blog. Thank you so much for this post.

  5. LaTayia

    January 31st, 2018 at 9:34 am

    You shared some really good tips. I’ve just started blogging so I’m still learning the ropes but I will definitely be remembering what you have shared in this post. Thank you!

  6. Marquita

    January 31st, 2018 at 9:38 am

    These are great tips! I’m going to go through my comments soon to take on that step. I would’ve never thought of that. Thank you!

  7. Teeara

    January 31st, 2018 at 10:03 am

    Thank you for dropping gems! I’ve been struggling with my email subscription list and now you just motivated me to get on it

  8. Michelle

    January 31st, 2018 at 10:26 am

    This article provided a lot of good information. It was such a good read!

  9. Harmony, Momma To Go

    January 31st, 2018 at 11:00 am

    Interesting… I hadnt thought of using the emails of people i already have engaged with in comments. I have dabbled in facebook ads and should do more! Thanks for the push

  10. Sherri Genesys

    January 31st, 2018 at 11:13 am

    I really like this post. Grew my list organically, but these are some solid advice that I’m definitely going to adopt. Thank you.

  11. Oma

    January 31st, 2018 at 2:34 pm

    This was really helpful. But how do you really find your target audience? Its been a puzzle.

  12. Brittany Bright

    January 31st, 2018 at 2:41 pm

    It depends on your niche. Also, take a look at your competition. Where are they finding the most success and what does their audience look like? As a mom blogger, my audience was in that Facebook group I mentioned as well as readers of sites like Romper.com and popular Instagram pages that post pictures of babies all day. Once you find out where they are, create a personality for your ideal customer.

  13. Alexandra

    January 31st, 2018 at 2:39 pm

    Genius idea about testing the commenters you’ve already had. Pinned this and going to try it.

  14. Joi

    January 31st, 2018 at 8:21 pm

    I’m over here taking notes girl! Can’t wait to implement some of these ideas. Bookmarking this page as a reference.

    Thank you!

    xo,
    Joi

    https://joi-knows-how.com

  15. Lauren

    January 31st, 2018 at 8:48 pm

    This was a great read! I’m trying so hard to grow my list so this was such inspiration for me!

    Lauren
    https://www.shopbasicbabe.com

  16. Aitza B

    February 1st, 2018 at 12:19 am

    This is so informative. I still have a list from my old blog but building my new one has been a bit of a struggle.

  17. Delaya

    February 1st, 2018 at 1:51 am

    When you started to explain to email people in their comment section, I was a little concerned, like, “No, that’s illegal….” but the finished up the strategy was good and something that I haven’t read before. …and I’ve read a lot of these lists.

  18. Brittany Bright

    February 1st, 2018 at 12:10 pm

    Thank you, glad to see that it is helpful! But no, all of these email addresses are voluntarily published on my website by the owners. I’m not taking them from someone else’s comment section! Only my own! They’re also not published anywhere on my website for anyone else to see.

  19. Tiffany

    February 1st, 2018 at 5:38 pm

    These are such great tips that I plan on using this year. I never thought of the test email. Thank you for this!

  20. Nancy I Benstrends

    February 3rd, 2018 at 9:45 am

    Right on point! An email list is one great strategy to create a following and choosing the right audience helps build loyal followers. Liked your idea of asking a question in Facebook groups and have members leave their email. Helpful tips here, Brittany. Thanks for sharing!

  21. Kayla

    February 4th, 2018 at 3:42 pm

    Wonderful insights! I have been thinking of creating a freebie in the last few months because I think that’s so effective. Facebook groups have really helped too! It’s nice to have support from others who are working towards the same goal. Great post!

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