How to Gain 500 Email Subscribers in 30 Days
At the end of November 2017, I made the transition from being just a mommy blogger, to also blogging about… well… blogging.
I decided to make this transition because of my current profession in advertising. Although I have the education and experience in digital marketing, as well as blogging, I do not get to do much blogging at work. Because blogging is my passion, I decided to combine my skills in PR, marketing, and blogging, to help other bloggers make the transition from blogger to entrepreneur.
After this realization, I knew I needed to grow my email list. If you would like to know how I gained over 500 email subscribers in just one month, and how I continue to grow, then follow along!
Know your target audience
In my opinion, this was the most important step in me gaining so many email subscribers in such a short amount of time.
When I first began my blog, I set up an email list for my readers to sign up. I did not utilize it as much as I should have, nor was I getting many sign-ups. The problem was that I had a general audience, but they were reading different sections of my blog. There was no way of me knowing WHO was interested in WHAT topic.
Once I narrowed my target audience down to other bloggers, I knew that they were who I was going to be encouraging to sign up for my email list.
But, how do I get them to sign up?
Offer something valuable, for free
Because I also blog about blogging, it is easy to think of “freebies” to offer in exchange for an email subscription. This is also one of the most popular ways bloggers get their readers to sign up for their email list.
A few suggestions include:
- Free courses/trainings
- Video tutorials
However, when it comes to running an online business, it is important to not give away too much free information up front. You should be offering only 20%, and selling the other 80%.
Ask your audience a question, then provide the answer to that question via email
After you have established who your target audience is, think of their interests. What do they typically have questions and concerns about, and do you have the answer to them? If so, offer to give them the answer via email.
My very first question back when I began building my email list was, “Hey! I just pitched to two popular publications! If you want to know some PR tips on how I did this, give me your email!” Much to my surprise, I received over 300 emails within 24 hours.
This method has mainly been successful for me, because not only am I answering their question, but I am also giving them incentives to continue receiving emails from me.
For example, I always leave my subscribers with valuable advice, or the promise to offer more advice in the future.
Promote in groups
If I had to take a wild guess (because I’ve been too busy to actually run analytics), I would say that about 90% of my email subscriptions have come from me being active in Facebook groups.
There are certain guidelines when it comes to posting on the wall in groups, so before you do so, make sure you have permission.
When the opportunity presents itself, ask your question, and have members leave you their email.
One important thing to remember is that not everyone’s target audience is other bloggers. Therefore, be on the lookout for groups that are in your niche. I am a part of a popular Boy Mom Facebook group. The admins allow bloggers to self-promote on the wall. If I were to create an email list dedicated to mothers, I would promote myself there.
Run Facebook ads
If you are having a difficult time getting email sign-ups via Facebook groups or through opt-in forms on your blog, try running a few Facebook ads.
Running online advertisements will put your free products on display for a larger audience to see. If you are tight on money, set a budget of $10-$20, over the course of a few days and measure your results when the promotion ends.
Do not be afraid to try! You never know what success may come from running Facebook ads.
Use email addresses provided in your comment section
Wait… there are email addresses in my comment section? Where? On my blog? Seriously?
When other people leave comments on your blog, they are more than likely required to leave an email address. If someone is leaving a comment, 9 times out 10 they are interested in what you wrote about. When you are approving comments, you will see their email address listed.
So guess what?
They MAY be interested in receiving emails from you.
BUT WAIT! Do NOT add them to your email list, and start sending unwarranted emails their way.
There is a strategy involved that you must follow. Before you involuntarily sign them up to receive emails from you, send a test email. This method may not work for everyone, but it helped me reach the 1000 mark for my mailing list.
A test email will be along the lines of,
“Hey, *insert name.* You recently left a comment on my blog within the last *3* months. I am emailing you today to send you a free *guide* as a thank you!
This is a commitment-free gift from me, to you. If you wish to receive more emails like this in the future, here is a link to sign-up! If you do not wish to receive emails from me, disregard this email. You will not receive any more from me.
Once again, thank you for taking the time out to engage with my blog, and I hope that you enjoy your free gift!”
The worst the receiver can do is not sign-up. However, you have given them a direct link to sign-up to your email list as well as an incentive.
In conclusion, having an email list with a substantial amount of email subscribers is the beginning stages of running successful email marketing campaigns, as well as showing brands how plugged in your are with your audience. These steps are not definitive, but nonetheless helpful enough to get you started!