Blogging is a serious business, especially when you begin to generate an income from it.
When you have a disclosure statement on your blog, you are disclosing to your audience that you may have received payment or something free in exchange for a review, post, video, etc. It shows that you are honest and transparent.
This way, you are legally protecting yourself, and your platform. You can view my disclosure statement here.
How can I make these?
That is the easy part. There are websites available that will generate a disclosure policy for you. The website that I used is DisclosurePolicy.org. It is free to use.
How do I display it on my website?
Also, remember to include a brief disclosure at the beginning of each post.
An example can be along the lines of, “This post contains affiliate links. View the full disclosure here (link to disclosure page),” or “This is a sponsored post. All opinions are my own.”
The disclosure must come before any links within your post. If the disclosure is mentioned afterward, you will be in violation of the FTC guidelines.
How do I display it on my social media?
When you are posting to social media something that a brand or network has compensated you for, you can disclose in the text of your caption that it is a sponsored post. To cut down on bloggers and influencers not being transparent, Instagram and Facebook rolled out the option to tag brands and pages in sponsored content.
You can find examples below of how I chose to go about displaying this information.
When do I need to add these?