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Two Major Things Your Blog is Missing: Disclosure & Privacy Policy

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Two Major Things Your Blog is Missing: Disclosure & Privacy Policy

disclosure & privacy policy

Blogging is a serious business, especially when you begin to generate an income from it.

It’s such a serious business, that according to the Federal Trade Commission (FTC), all bloggers that monetize MUST have a clear disclosure & privacy policy for others to view.

Disclosure Statement

When you have a disclosure statement on your blog, you are disclosing to your audience that you may have received payment or something free in exchange for a review, post, video, etc. It shows that you are honest and transparent.

This way, you are legally protecting yourself, and your platform. You can view my disclosure statement here.

disclosure & privacy policy

Privacy Policy

Another statement that you will need visible on your site is a privacy policy.

A privacy policy lets your visitors know that you are collecting information from when they visit your site. If you are building an email list (which you absolutely SHOULD be doing), then you definitely need a privacy policy.

The privacy policy will cover topics such as how you plan to use the information you have gathered, as well as your agreement to not sell their information to third-parties or spam them. You can view my privacy policy here.

disclosure & privacy policy

How can I make these?

That is the easy part. There are websites available that will generate a disclosure policy for you. The website that I used is DisclosurePolicy.org. It is free to use.

I generated my privacy policy at Free Privacy Policy.

How do I display it on my website?

Create a separate page for both the disclosure & privacy policy. Publish them, and add the links to the footer of your website.

disclosure & privacy policy

Also, remember to include a brief disclosure at the beginning of each post.

An example can be along the lines of, “This post contains affiliate links. View the full disclosure here (link to disclosure page),” or “This is a sponsored post. All opinions are my own.”

The disclosure must come before any links within your post. If the disclosure is mentioned afterward, you will be in violation of the FTC guidelines.

How do I display it on my social media?

When you are posting to social media something that a brand or network has compensated you for, you can disclose in the text of your caption that it is a sponsored post. To cut down on bloggers and influencers not being transparent, Instagram and Facebook rolled out the option to tag brands and pages in sponsored content.

You can find examples below of how I chose to go about displaying this information.

When do I need to add these?

Add these to your website as soon as you decide to monetize. For very popular affiliate programs such as Amazon Affiliates and Google AdSense, you will not be accepted if you do not have a clear place for your disclosure & privacy policy on your page.

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Brittany Bright

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